In the world of big boobs there is one topic that reigns supreme – BRA FIT. The push to stop outdated bra fitting methods being used for women with larger breasts was pioneered by Busts 4 Justice who holds UK companies delivering bad fitting advice to account. Fit so important because the wrong fit can cause pain and distort the look of your boobs (quadraboob and monoboob being the most common results.
One of the biggest enemies of proper fit, especially for big boobs, is a piece of fitting advice used by many major stores and brands across the globe that is outdated and JUST PLAIN WRONG! Chances are you've been fitted using this advice:
“Measure under your boobs then add 4 or 5 inches to that measurement”. This bra fitting technique is almost 80 years old and not relevant to today's bra designs or materials. It comes from 1935 when Warner Bras brought out the first measuring techniques designed for bras that had no give in them and indeed some still had whale bones in them. Adding 4 or 5 inches to your band measurement renders the bra almost useless as over 80% of your bra’s support comes from the band. If you’ve ever had saggy boobs, painful shoulders, back ache, wires digging in or just been plain uncomfortable, chances are you were in a bra that was too big around the band.
One of the scary reasons why big named companies are still using this advice is because of something called Sister Sizing stores can fit more women into fewer sizes. This is much more cost effective but not in the best interests of women's breast health. American and Canadian women have endured an epidemic of bad and downright wrong bra fitting advice that had led many in pain and unhappy with their figures.
Sears has a long association with lingerie and with decades of fitting experience you would expect them to be a leaders in fitting advice. Not so. Their advice is so out of date it’s almost laughable if it wasn’t so detrimental. Not only does their website promote the 1935 fitting advice of adding 4-5 inches to your measurements, their “common bra problems” section suggests everything except BEING IN THE WRONG SIZE to solve the problem.
Canada deserves better which is a HUGE reason why Butterfly Collection exists, to offer women with big boobs accurate fitting advice and supportive beautiful bras that make them feel good about themselves. You will feel and look so much better when you’re in the right bra, so let’s demand a better service and product for women of all sizes in Canada. Your boobs deserve it! xx