Wednesday, October 19, 2011

Why are we called Butterfly Collection?

I'm often asked why we are called Butterfly Collection so I decided to share with you all the journey behind our name. When we were thinking of names for our big bra company there were lots of suggestions from friends like "Boob Bonanza" and "Cup Runneth Over" but I wanted our name to describe the feeling of loving your curves not the size of them.

 
The Butterfly Part
Our job is to bring women on a journey where they gain confidence and love for their unique breasts and shape. Our slogan says "Bras for the most beautiful you" because when you're in the right underwear and you view yourself with love you realize how beautiful you are inside and out. The knock on effect of loving your shape is changes to your self-esteem and confidence.

This transformation from being disengaged from your body to loving and nurturing your shape is why I see women as Butterflies. I see the growing changes and development of confidence as women unfurling their wings to reveal their magnificent beauty.


The Collection Part
A lot of our customers have never had a choice in large cup bras, they have simply had to make do in uncomfortable and ugly bras. This doesn't make you feel special and it certainly doesn't make you love your shape. Giving busty women a range of bras that are designed just for them gives them choice. This choice is why we have Collection in our name. You don't have to exist with one tired beige bra anymore you can have a selection of bras that fit you and suit your mood.

I love that we get to make women realize how beautiful they are and that there is nothing wrong with their bodies, they simply hadn't found the bras for them, until now! xx

2 comments:

  1. Thank you for the lovely story.
    "This transformation from being disengaged from your body to loving and nurturing your shape is why I see women as Butterflies. Being happy, confident and beautiful women starts with loving and supporting the bodies we're in." -- I love it!

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  2. Thanks Beth! We really feel that great lingerie can be a transforming experience in life. xx

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