Wednesday, November 23, 2011

A Year in Big Bras

On November 26th of last year we officially opened the ‘online doors’ of our lingerie boutique. I have dreamed about having my own business since I was about 9 so launching Butterfly Collection was a dream come true. I set myself one goal to achieve in the first year of business – Make just one busty woman feel better about her body by getting her into the right bra. I am thrilled to say that my mission has come true time and time again this year and that is my greatest success!

I wanted to share with you some of the amazing things that peoplehave said about their experience with Butterfly Collection in the past year:

“I want you to know that although you are so far away, I have felt that you care so much about other women and their needs.  I have tried on the two bras that I have gotten and words can't express how I feel right now.  I have NEVER found a bra that has given me the support I needed like these

That was the best bra-fitting experience I have EVER had! EVER! I really felt like I was being fitted FOR a bra, rather than fit INTO one -- a very refreshing and educational experience for me!” (Skype fitting client) 

“Claire is warm, funny, and puts you right at ease. She’s extremely passionate and knowledgeable about helping full-busted ladies get great-fitting bras and feel good about themselves and we had several laughs about what it’s like to have bigger boobs over the course of our fitting.” 

These comments mean so much to me because it says that we’re on the right track to being a caring company with great bras, knowledge and a sense of humour.  I am so honoured that I get to help women feel great in their bras, especially women who felt they didn’t have options because of having bigger breasts.
Lucy in Yellow - one of the bras you'll see in 2012
There is a lot we plan to achieve in this coming year, 28 and maybe even 26 backs in D+ bras, on location Butterfly fitters in other Canadian cities and more choice through our D-K basics and fashion ranges. We will continue to listen to our customers and to give amazing customer service. 
It has taken a team of people to help Butterfly Collection take flight and I am grateful to each and every one of them. I am so fortunate to have Mr Butterfly who lives and breathes bras with me, photographs our gorgeous models with sensitivity and always makes me feel amazing about what we achieve. Thank you to everyone who has read our blog, signed up for our newsletter and to every customer who has allowed us to help them find their perfect bras this year. The biggest reward is knowing that we made some busty ladies out there very happy! I’m off to drink a glass of champagne and celebrate being one! xx


  1. This is a great site and the info that you are providing is really good. thanks for sharing this info with us. keep it up.

  2. Belated congrats, Claire. Hope you enjoyed your glass of champagne! x

  3. Thank you Autumn, we did enjoy one or two glasses! xx