Tuesday, January 25, 2011

Choosing to feel beautiful

Serenade Black with matching brief
Wearing clothes and lingerie that make you feel beautiful are a way of celebrating your body. There is nothing wrong with demonstrating your gratitude for your body by dressing it in fabrics and designs that make you happy. Wearing lingerie that makes you feel beautiful is empowering and liberating but it can also have a positive knock-on effect in other areas of your life.

Every year I have a major wardrobe purge. Knowing that the clothes in my wardrobe are all things that I like to wear and that make me feel put together alleviates the stress of putting something on that makes me feel negative about my body. Since I started doing this five years ago I have found my body hang-ups have diminished significantly. I have a lot less clothing than I suspect many women have (about 15-20 items total) but they're all things I love to wear.

When it comes to lingerie I have to wear a bra everyday (as most busty women do) so rather than feel like my bras are just functional I have chosen to make them part of what makes me feel good. I own practical beige bras but I always buy ones that give me a shape I love or have pretty details. When I can buy matching underwear I do because I love that I have the option to be co-ordinated since the expansion of the D-K market.

There's no lingerie in the world that's going to miraculously make your life easier but we can choose to be happier. Choosing to feel beautiful and dress you body in a way that YOU find beautiful (there are no wrong decisions here) means you can start your day with confidence and happiness.

I challenge you to opt to wear your best underwear (matching knicks too wherever possible) for a week and see whether feeling beautiful just for you makes a difference. Life's too short to keep things for 'best'; let's make every day a reason for feeling beautiful. xx

Thursday, January 13, 2011

How to look after the ligaments in your breasts


Lots of busty women know that wearing a bra is less painful than not wearing one. If you've ever run downstairs with the girls flapping around you'll know the twinge behind each breast as they move about. Here is some information about what happens to our boobs when we move about and how you can protect the delicate ligaments.

Breasts don't have any muscle in them, they are held in place by two things, ligaments and skin. The ligaments (technical name Coopers Ligaments) stretch and contract to accommodate your movements. Your skin also stretches to allow for the force and impact of your movements. Unlike muscles, there is little you can do to alter your ligaments and skin elasticity. The changes our breasts experience is mostly dictated by genes.

So what can we do to protect our ligaments and skin? The answer is a balance of bras and NO bras. Surprising? I'll explain.

When you move about your breast tissue and skin moves too (the affect is tenfold when you're working out which is why you must wear a sports bra). A well-fitting bra protects your ligaments and skin from getting over-stretched. If you stretch them too far, they can't bounce back as effectively and this causes sagging. If you have large breasts and bend over without a bra the impact is proportionally greater than a woman with smaller boobs - the greater the mass, the greater the gravitational pull. So when you have a bigger bust you need to reduce the stretch factor more than your smaller breasted friends.

So how does not wearing a bra help? It's a case of use it or lose it. Your ligaments and skin need to be allowed to stretch and contract so that they remain active. If your ligaments aren't allowed to stretch and contract they can lose their ability to do so by becoming dormant. So it's a good idea to give your boobs some free-range time. There are lots of other reasons to go au natural (allowing your skin to breathe, reducing the risk of trapped sweat and relieving pressure around the wires) but exercising your ligaments is certainly a motivation to whip your bra off for part of every day.

All boobs, big and small, will sag over time, but you can prolong the perkiness of your girls by understanding them and dressing them properly for every occasion. If you have any questions about specific activities and the relevant bra, we're always happy to help. xx

Friday, January 7, 2011

Resolutions or Just Common Sense

Firstly, my apologies for being absent for so long, I'd love to have a good excuse but really it was just a three week festival of After Eights, mini pickled onions and brie. Needless to say my digestive system needs a rest!

Of course it's the time of year when you can't escape the word 'resolution', whether you've made your own or have been bombarded with other people's hopes and promises. I've never been one for making resolutions, but the New Year does bring with it an inevitable sense of possibility. This imaginary wall, between all the errors of last year and the great strides you intend to make this year, goes up at the stroke of midnight.

I think most of us, and especially women, strive very hard to be better people year on year, to make better choices, learn from our mistakes and carry our wisdom forward with confidence. This is a life resolution that's a pretty good habit.

In my sphere of work I'm always trying to empower women when it comes to their boobs. By being confident and happy in your body it frees up all that mental energy spent worrying whether your backside looks as good as J-lo's or your skin is as flawless as an airbrushed Vogue cover. Imagine what you can achieve when you don't have to worry about that stuff! And it really is within your power to do so.

We started Butterfly Collection because we see beauty in every shape and size, but mostly we see beauty in the confidence radiating from a women who embraces her curves (or lack thereof), dresses them well both with underwear and her unique style, then faces the world with a positive attitude and sense of purpose. Because we sell full bust bras from a 30E to a plus size bra in 44H we get to know women of all shapes and sizes and the unerring truth is that, if you know your body and are proud of it then you're ahead of the game.

I hope that whether you have specific resolutions and goals that you want to attain or simply intend for this to be the best year ever, that you succeed on every level. Wishing you good breast health and happiness in 2011 xxx