We are already exposed to a huge number of extremely thin images, add to that a trigger happy Photoshop artist and you are left with completely unrealistic images that are at best irritating and at worse can seriously affect self-esteem and body image.
In the lingerie industry one of the worst offenders is Victoria's Secret. They are renowned for their over zealous Photoshopping. The one armed Victoria's Secret model is still my favourite example of Photoshop gone wild.
We're all fully aware that Photoshop is used in marketing. We use Photoshop for our own shots at Butterfly Collection to even out light and to remove things like the gigantic bruise one model turned up with on her hip having fallen off her horse the day before! We never take inches off hips or thin out arms to make our models 'better' I think their natural curves are compelling.
You probably know by now that my hips have their own gravitational pull and I have to work hard to keep them under control. Images like the one above make me realize how normal my hips are compared to the doctored hips on the right! Have a look at these two examples and ask yourself why the images would need to be altered.
The stunning Frieda Pinto appears to be virtually white in this add for L'Oreal's 'Colours Take Flight' make-up. Now sure, gigantic lights will make anyone paler but does this image really speak to gorgeous young Indian women and say "your skin is perfect just as it is?"
This one cracked me up. Canadian NDP MP Rathika Sitsabaiesan had her cleavage disappeared by a puritanical press officer who believed that cleavage is a woman's game and politics is a man's arena! Good lord.
The interesting thing about this is that I couldn't find an example of a male model or actor or NDP politician who had been Photoshopped to make their stomach flatter, or arms more muscular. Why aren't women's bodies good enough, exactly as they are? Perhaps supporting companies like Jacob will show that as women we want to truly represented for our diversity and curves. xx