Monday, July 23, 2012

Who Uses Skype Bra Fittings?


Today's post may seem like shameless self-promotion but after 18 months of doing Skype Fittings I've realized that these fittings are more than just convenient, they're a lifeline for many women. I started offering Skype fittings a few months after starting Butterfly Collection for a few reasons:

1) Living 4000 miles away from my family I rely on Skype to stay connected and decided that this amazing tool could keep me connected with women across North America.
2) Canada and the US are enormous countries with many women living in remote areas with no accessible lingerie store - I wanted them to have access to a service and knowledge beyond that available on our website.
3) Many women simply can't go into a boutique for physical or emotional reasons.

Over the numerous Skype fittings I've done a few common themes have cropped up with the women I have helped and I think they will resonate with many of you. Here are some of the most common reasons my clients use our Skype fitting service:

The Embarrassment Factor
Because we only sell D-K cup bras most of our customers consider themselves to be busty and some of them have discovered that boutiques simply don't cater for busty women. At the worst end of the scale some women have been turned away from stores being told that they should consider a breast reduction or have been poorly fitted into a bra with a smaller cup and a larger band simply to make a sale. At best women are turned away from a boutique because they don't cater for cups over a G or even in some case, over a D.

Lots of our customers tell us how embarrassing it is to be told your breasts are 'too big', or how infuriating it is to be dismissed by a fitter who says you simply need a 38DD when you know you really need a 32G.

By the time some of our clients have found us they had simply given up on the idea that there were any bras out there that would fit them. Many were resigned to the idea that they would never do sport or wear pretty bras or would be out of pain. The mental relief of having their breast and bra concerns listened to and being given options in the right sizes is visible on their faces. One woman wrote to me after her Skype session and receiving her order to say, "I was on the brink of booking a breast-reduction consultation because I was so unhappy with my breasts and lack of support. After wearing the correct bras for just one week I feel like I have my life back."
The Physical Factor
We fit a lot of women who physically can't get to a store. One of my favourites is a 32HH customer in the North West Territories of Canada whose Butterfly Collection bras are flown in by helicopter because the nearest town with a boutique is 1000 miles away!! She is able to Skype because they have incredible satellite internet so I could do a personal fitting for a woman who lives in a community of just 400 people.

Besides the geographical impossibilities of physically getting to a store I have several clients who are housebound or have limited mobility. For these women getting to a store would be hard enough but getting the actual fitting would be virtually impossible because they need more space than is available in a changing room. My clients with severe joint and muscle diseases or injuries are able to have a fitting from the comfort of their home with the help of a family member, friend or carer who can do the necessary measurements with my help. Being in familiar, safe and comfortable surroundings takes away the stress of going to a store and allows bra shopping to be fun rather than distressing. A mother of a severely handicapped daughter told me that she just didn't know where to begin getting her daughter fitted because a store would be too unsettling and taking her clothes off in front of a stranger simply wouldn't happen. Getting her daughter into the right bras is one of the most rewarding moments for Butterfly Collection so far.
The Emotional Factor
For lots of women the idea of having someone else fit them or to have to get even partially undressed in front of a stranger is very distressing. As I've written about a lot, big boobs are 20% physical and 80% emotional. What I mean is, lots of busty women have been taught to be ashamed of their breasts and/or to hide them. My clients who have an emotional road to travel in understanding, accepting and celebrating their breasts are amongst my bravest clients.

Many of them simply can't cope anymore with being so physically uncomfortable and use the Skype fitting to get help measuring themselves (some on camera and many off camera) so they can determine which size they should be wearing. Often these clients have never been able to express how they feel about their bodies and I always feel very privileged that they choose to share their stories with me. Knowing you're not a freak, you're not alone and you have nothing to be ashamed of is more important than how utterly fabulous you look in a well fitting bra.

I wanted to share these experiences with you because I know that so many women (even those with access to great boutiques) struggle with the idea of getting a bra fitting and wearing the correct bra and I want you to know you're not alone. Every single woman deserves to be able to have an enjoyable (or at least stress-free) bra shopping experience and I am so thrilled that Butterfly Collection's Skype fittings have brought happiness, freedom and peace of mind to so many women across North America. xx

10 comments:

  1. Great article and bra fittings via Skype would be a perfect fit for you (pun intended.) Having had enough unsuccessful trips to the stores for bra fittings, and having experienced your services in my home, I applaud you for reaching out to more women in farther away places. I'll be sending your article to sisters, nieces and friends across the country/globe.
    I helped a New York client de-clutter via Skype and it made a world of difference.

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    1. Thank you for your kind words! De-cluttering via Skype - brilliant idea! Thanks for passing on the article too xx

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  2. How does Skype fittings work? Isn't it impossible to find the correct size without trying it on? I can easily tell that my bras are the wrong size, but I am sort of stuck on what to do next. Ideally I should probably order 9 different sizes (3 cup sizes and 3 band sizes), but that is an awful lot of bras when it resolves in only 1 bra, that may just turn out the be the wrong shape in any size :o

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    1. Hello! The Skype fitting is a great way to narrow down the bra size that will work for you. You're absolutely right that until you try the bra on you don't know for sure how it will fit, but with so few stores carrying larger cup sizes it's a way of finding a size that actually works for you.

      During the Skype fitting your fitter will ask you to wear your best fitting bra (even if you know it doesn't fit right). Just by looking at you your fitter will be able to assess whether your band is too tight or loose, how much your cups spill, whether the style of bra you're wearing is right or wrong for your shape etc. The fitter will then help you measure yourself correctly so that the margin for error is reduced when ordering a bra. The key to great fit is a snug band and large enough cup.

      There may be a little trial and error for your first order, however, once you know your size and style then it's easy to keep track of your size and order beautiful bras that fit. xx

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  3. From HuffPo: "The two common misconceptions about big boobs are: Either you are big all over or you must be an adult entertainer –- both are equally ridiculous."

    OMG yes. I told my mom I had a growth spurt and she very condescending said, you're not that big, so-and-so is big (who probably weighs about 300 pounds or so). Then she said, [your cousin] is large; 1) she's much larger than I am regarding her overall body, 2) we just found out she's pregnant.

    My underbust is 31ish and my upper is 43 - 44. That's quite large on someone my size. I legit felt like I was going to fall over today because I need a proper fitting bra, but since my breasts are fluctuating in fullness and such, plus I have practically no money to speak of, plus Ewa Michalak is going on vacation (the whole company) for 2 weeks next month, it has to wait.

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    1. Thank you so much for sharing your experience Ve, we are bombarded with people misconceptions about size all the time and it can be very frustrating. You must stick to your guns and do what's right for your bust regardless of what others think - good for you!! xx

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  4. What are the bras on the map above ? Are they bra store location's ?

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    1. I would LOVE this to be the case one day Vicki! The bras show the parts of North America that we have sent bras to after Skype fittings xx

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  5. Ok. I read the piece, and it was mentioned that D cup is so huge. Where I am D through DDD is very available in bands sizes 38 and above, 36 a DD and with 34 a C cup, sometimes a D cup. A 32 and 30 band A cup and B but in the little girl section. I have not been told to my face to get a reduction, but sales women have tried to get me to buy minimizers, only mentioning brands or bra. I told the woman this last time it was a minimizer and I'm not interested and she just went uhuh and continued with her sales pitch.... I laugh at it

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    1. Thank goodness you know to laugh Vicki! It's so ridiculous it's laughable. You've obviously got a good hold on what you need (make sure you're always wearing your snuggest band) xx

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