Monday, July 23, 2012
Who Uses Skype Bra Fittings?
Today's post may seem like shameless self-promotion but after 18 months of doing Skype Fittings I've realized that these fittings are more than just convenient, they're a lifeline for many women. I started offering Skype fittings a few months after starting Butterfly Collection for a few reasons:
1) Living 4000 miles away from my family I rely on Skype to stay connected and decided that this amazing tool could keep me connected with women across North America.
2) Canada and the US are enormous countries with many women living in remote areas with no accessible lingerie store - I wanted them to have access to a service and knowledge beyond that available on our website.
3) Many women simply can't go into a boutique for physical or emotional reasons.
Over the numerous Skype fittings I've done a few common themes have cropped up with the women I have helped and I think they will resonate with many of you. Here are some of the most common reasons my clients use our Skype fitting service:
Because we only sell D-K cup bras most of our customers consider themselves to be busty and some of them have discovered that boutiques simply don't cater for busty women. At the worst end of the scale some women have been turned away from stores being told that they should consider a breast reduction or have been poorly fitted into a bra with a smaller cup and a larger band simply to make a sale. At best women are turned away from a boutique because they don't cater for cups over a G or even in some case, over a D.
Lots of our customers tell us how embarrassing it is to be told your breasts are 'too big', or how infuriating it is to be dismissed by a fitter who says you simply need a 38DD when you know you really need a 32G.
By the time some of our clients have found us they had simply given up on the idea that there were any bras out there that would fit them. Many were resigned to the idea that they would never do sport or wear pretty bras or would be out of pain. The mental relief of having their breast and bra concerns listened to and being given options in the right sizes is visible on their faces. One woman wrote to me after her Skype session and receiving her order to say, "I was on the brink of booking a breast-reduction consultation because I was so unhappy with my breasts and lack of support. After wearing the correct bras for just one week I feel like I have my life back."
We fit a lot of women who physically can't get to a store. One of my favourites is a 32HH customer in the North West Territories of Canada whose Butterfly Collection bras are flown in by helicopter because the nearest town with a boutique is 1000 miles away!! She is able to Skype because they have incredible satellite internet so I could do a personal fitting for a woman who lives in a community of just 400 people.
Besides the geographical impossibilities of physically getting to a store I have several clients who are housebound or have limited mobility. For these women getting to a store would be hard enough but getting the actual fitting would be virtually impossible because they need more space than is available in a changing room. My clients with severe joint and muscle diseases or injuries are able to have a fitting from the comfort of their home with the help of a family member, friend or carer who can do the necessary measurements with my help. Being in familiar, safe and comfortable surroundings takes away the stress of going to a store and allows bra shopping to be fun rather than distressing. A mother of a severely handicapped daughter told me that she just didn't know where to begin getting her daughter fitted because a store would be too unsettling and taking her clothes off in front of a stranger simply wouldn't happen. Getting her daughter into the right bras is one of the most rewarding moments for Butterfly Collection so far.
For lots of women the idea of having someone else fit them or to have to get even partially undressed in front of a stranger is very distressing. As I've written about a lot, big boobs are 20% physical and 80% emotional. What I mean is, lots of busty women have been taught to be ashamed of their breasts and/or to hide them. My clients who have an emotional road to travel in understanding, accepting and celebrating their breasts are amongst my bravest clients.
Many of them simply can't cope anymore with being so physically uncomfortable and use the Skype fitting to get help measuring themselves (some on camera and many off camera) so they can determine which size they should be wearing. Often these clients have never been able to express how they feel about their bodies and I always feel very privileged that they choose to share their stories with me. Knowing you're not a freak, you're not alone and you have nothing to be ashamed of is more important than how utterly fabulous you look in a well fitting bra.
I wanted to share these experiences with you because I know that so many women (even those with access to great boutiques) struggle with the idea of getting a bra fitting and wearing the correct bra and I want you to know you're not alone. Every single woman deserves to be able to have an enjoyable (or at least stress-free) bra shopping experience and I am so thrilled that Butterfly Collection's Skype fittings have brought happiness, freedom and peace of mind to so many women across North America. xx