Monday, September 23, 2013

New Basics Coming Soon

Being an online store that specializes in full bust bras makes us a bit of an anomaly, especially in North America. When we began many brands were unsure of what to make of us but over the years they have seen our reputation grow and come to understand our mission and service.

When Mr Butterfly and I attended the METRO lingerie market last weekend we were thrilled to find that lots of brands, that are new to Butterfly Collection, are keen to work with us. So, it's my very great pleasure to announce that we will have some new core styles joining our collection. From November this year to June 2014 we will be adding 10 new basic styles to our store.

We're expanding our 28 band bras and many of you will be delighted to know that we're adding some 40 band styles. I'm often asked why we don't carry plus size bands and the answer is that our knowledge is in the full bust sizes (28-38 bands). In recent months we have had the opportunity to consult with a plus size specialist and feel that we can now begin to expand our sizes. We don't just sell bras we are consultants in fit so we have to have the knowledge to go with the bras.

Here is a sneak preview of the first of the core styles we'll be bringing in soon. I hope you'll be as pleased as we are! xx




















Charlotte by Parfait has received resounding praise for it's unique style and beautiful shape. This padded balconette gives a wonderful round shape without east west boobs thanks to it's external satin slings which keep the breasts together. This bra will be available in 28-38 E-K. We won't have all sizes on hand immediately, however, everything will be available on back order with full exchange and return conditions.

Eva by Elomi is an ingenious blend of smooth cups with the shaping and lift benefits of seams. The four-part cup gives support and shaping without adding any bulk. The beautiful crisscross pattern and velvet edges add interest to this very useful bra. This bra will be available in 34-40 G-J in both biscotti and black.

I know many of you will be thrilled to see that we're adding the much-loved Gem to our collection. This classic style from Freya is a lightweight bra that works well with many breast shapes. A beautiful twist on a basic black bra, the undertones of blush pink add a delicate interest to this everyday bra. This bra will be available in 28-38 E-K. We won't have all sizes on hand immediately, however, everything will be available on back order with full exchange and return conditions.
The Specialty Cotton bra by Fantasie is a bra that hundreds of women have relied on for its comfort and allergy friendliness. The cups are fully cotton lined and the simplex outer fabric is breathable and lightweight. We have long wanted to add a cotton solution for our clients with delicate skin. This bra will be available in 30-40 E-GG. We won't have all sizes on hand immediately, however, everything will be available on back order with full exchange and return conditions.

6 comments:

  1. I am so excited!! Thank you for adding styles. My wish is for larger (xxl) panties to be added.

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    1. I'm glad you're excited Brigitte! We have started to add some 2XL underwear and will continue to add to the collection xx http://www.butterflycollection.ca/search.php?search_query=2XL&x=0&y=0

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  2. I am so excited for the Elomi! As a plus size gal I haven't been able to buy anything from you yet because your selection is so limited, but I'm looking forward to all the new options! I read the blog every week and you've really opened my eyes to proper fit.

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    1. We will only ever carry DD+ cups because that's our focus but we will continue to grow our band options as time, money and expertise allow. Glad you're happy and finding the blog useful xx

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  3. Do you plan on carrying the Cleo Lori in 30 band size? I was happy to see it in the shop, but I need a 30F and right now you start at 32 band size.

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    1. Hi Gab - we usually do have Cleo in the 28 and 30 bands but unfortunately not in Lori this time. There's a chance we'll get more in before Christmas but I can't guarantee it. Sorry xx

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