20 Most Purchased Sizes
In our first couple of years of business we spent a lot of time introducing women to sizes like 36FF and 32GG because few North American women had seen these sizes before. I'm so encouraged to see lots of FF and GG cups in here because it means that our clients are getting more comfortable with these sizes and have a greater understanding of their fit needs.
It's also pleasing to see 30G in there as it's the first time a 30 band has been consistently in our top 20 sizes. 28 and 30 bands are still largely unknown or met with trepidation which is a shame because so many women (especially teens and young adults) would benefit from these band sizes. In 2015 we will continue to try to spread awareness and break down preconceptions about 28 and 30 bands.
Sizes are in descending order, left to right, from the best selling size, 34F.
|34F 32FF 36F 34FF 34G 38G 36G 32F 32G 36FF 34GG 32GG 38F 38GG 36E 38E 30F 30G 34E 32H|
10 Most Purchased Styles
Our best-selling bras this year were all core styles available year round (no great surprises there). I was really pleased to see the addition of two Fantasie styles in our top 10 (Lois and Echo Lace) as this is a relatively new brand to Butterfly Collection.
The Panache Sports Bra is the outright winner
This is a customer favourite all year round and many of our clients wear it as an everyday bra especially if their job is very physically demanding.
Top Right Quad Clockwise
Tango Beige and Black by Panache
Gem Black by Freya
Lucy Black by Cleo
Envy Caramel by Panache
Eva Biscotti (and Eva Black) by Elomi
Bottom Left Quad Clockwise
Echo Lace by Fantasie
Profile Perfect Latte and Black by FayreForm
Versailles Black and Latte by Lunaire
Lois Pink by Fantasie