Monday, October 19, 2015
Bras Missing from the Full Bust Market
Almost every week I have to tell someone that the bra they need simply doesn't exist. It's awful to have to tell someone that but the reality is that the full bust market does not yet have a full compliment of styles compared to the A-D mainstream sizes. Here are some of the bras that are missing from the full bust market.
Plunge Bras Over an H Cup
The versatility of a plunge bra is something a lot of H+ cup women would like but that's not the key reason I'd love to see an H+ cup plunge bra. Lots of my clients have a protruding or concave breastbone that makes medium to tall gores difficult to wear. H+ cup bras tend to have quite tall gores and this makes sense because you're trying to support a 10 inch circumference difference between the ribcage and the fullest part of the bust so you want good scaffolding! However, if that gore creates too much pressure on a protruding sternum or can't take to a concave one then the fit is lost.
There is the germination of H+ plunge bras appearing in Freya's Deco Vibe GG cups and Panache's new fashion style Fontaine. However, there is enormous scope for more styles that offer support with strong seaming and fabrics while offering the flexibility of a lower gore.
A Variety of Wire Lengths
Full bust manufacturers tend to get stuck in a wire length rut. It makes sense from a manufacturing point of view because it's expensive to change production settings for the wire length, however, brands are missing out on a ready and willing audience. Panache is a prime example of a brand that could quickly rack up more clients if it offered a variety of wire lengths. So many of our clients love the designs, Cleo in particular, but the wires are just too long for their breast height or torso length. They're ready and willing to part with their dollars but can't because Panache doesn't offer enough wire lengths.
One of the most overlooked sectors of our clientele is the short busty woman. She's generally under 5ft 3" with a 32H+ bust and most of the bras available in her size come with incredibly long wires. Just knocking off an inch or so from those wire lengths or offering a short wires version would result in a swathe of new customers.
Strapless Bras Over an H Cup
Again it would be nice to have more strapless options over an H cup but currently there is only Curvy Kate's Luxe bra widely available and if Curvy Kate's wire width doesn't work for you then you don't really have anywhere else to look.
More Gore Width Options
Large breasts come in many shapes and sizes and sit in a variety of different positions on the body. If your breasts sit far apart then you need a bra with a wide gore. If they sit close together then you need a narrow gore. Currently the narrowest gore options also live on bras with long wires so if you have a narrow bust and high breast root it's tricky to find a fit. More gore width options within a brand would cast their customer net that little bit wider.
If you have a full bust bra that you simply cannot find or a fit feature that seems to be completely missing then please share it in the comments. xx